What Makes Your Hair Happy
We’ve created a line of products that work with your hair type, not against it. From color protection to restoring shine — each product is designed for real needs and everyday use.
Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free
Purifying Solutions Swimmer’s Shampoo, Protects Against Sun Damage
Color Defense After Color
Sealer 6 oz
Color Defense AfterColor
Sealer 33.8 oz
Semi Permanent Hair Color,
Titanium
Sensitive Scalp 20 Volume Creme
Developer 32 Oz
Keratin Smoothing Masque, Deep Conditioning & Anti‑Frizz Treatment
Magenta Color Pigments
Magenta
What ION Actually Does
Professional hair care that works like salon treatments but fits into your actual routine—without the salon price or the guesswork.
Color That Lasts
Salon-grade pigment technology that doesn’t fade after three washes. Your color stays true whether you’re swimming, styling with heat, or just living your life.
Works With Your Hair
Formulas that strengthen while they treat, whether your hair is damaged, color-treated, or natural. No compromise between health and results.
Real Salon Results
Professional-quality products you can actually use at home without needing a cosmetology license. Same ingredients stylists trust, priced for everyday use.
Find Your Hair Hero
Every head of hair has different needs – find the products that actually work for yours.
Hair Color
Hair Care
Hair Styling Tools
What We Actually Do
ION makes hair products that work the way science says they should — not the way marketing wants you to believe they do. We’re chemists and product developers who got tired of brands slapping “professional” on bottles full of the same stuff you’d find in a hotel bathroom. So we started formulating products with ingredients that actually change your hair’s structure, balance its pH, and protect it from the things that damage it daily. No purple prose about “nourishing journeys.” Just formulas that do their job.
We launched because we kept seeing the same problem: people either overpay for salon products that are mostly water and fragrance, or they buy drugstore brands that strip their hair while promising miracles. There’s surprisingly little middle ground — products that use legitimate actives, explain what they do, and don’t cost $40 for 8 ounces. We’re not trying to disrupt anything or reinvent beauty. We’re just making products that respect both chemistry and your budget.
Everything we make goes through stability testing, pH verification, and real-world use before we bottle it. We list our key actives and their concentrations because you should know what you’re putting on your hair. We price things based on what the formulation costs to make, not what we think the branding can support. If that sounds boring, you’re probably not our customer. If it sounds refreshing, you’ll like what’s in these bottles.
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The Tools That Finish the Job
You’ve got the right products in the shower — now here are the tools that help you style with less damage and better results. Professional-grade performance without the salon price tag.
Luxe 4in1 Autowrap™ Airstyler Interchangeable Hair Dryer & Curler
Titanium Pro Curling Iron, 1 Inch, Heats up to 450°F, Maximum Curl Retention
Whisper Quiet Lite Ionic Ceramic Hair Dryer, 1875 Watts, Lightweight, Powerful
Titanium Gator Digital Flat Iron, 1 inch, Straighten, Curl, or Flip Hair
Hair That Finally Gets You
Because your hair is as unique as you are—and it deserves products that actually understand what it needs.
Maya T.
I’ve always had flat, lifeless hair by midday. ION’s Volume Amplifier changed that completely—my hair actually holds body now, and it doesn’t feel stiff or sticky like other products I’ve tried.
Derek M.
The Smoothing Serum is the only thing that’s tamed my frizz without making my hair look greasy. I use it on damp hair and I’m good for the whole day, even in humidity.
Priya S.
My curls used to look amazing in the morning and then fall apart by lunch. Since I started using ION’s Curl Defining Cream, they actually stay defined and soft all day long.